CEREN TOPCU-Weigand
Design lead & cultural manager based in NYC (prev. Berlin) working at the intersection of design, technology and storytelling.
Selected Works
(2018-2026)
About
I'm a creative lead with 15 years of experience across digital product design, product management, content design, and graphic design. I lead crossfunctional teams and build the relationships that keep work aligned from concept to delivery.
My tools: GenAI, Adobe Creative Suite, Figma. My craft: research, meaning-making, and worldbuilding.
Selected clients include Staatliche Museen zu Berlin, Neue Nationalgalerie, Factory International (Manchester International Festival), Gropius Bau,The Green Party of Germany, and HelloFresh.
Services
Concept Development
Content Strategy
Creative Direction
Product Discovery
Product Design
Branding
Experience
Design Lead
NEEEU Spaces Berlin
2022-2024
Director - Digital Projects
Museum for Communication Berlin,
Frankfurt, Nuremberg
2021-2022
Sr. Project Manager -
Emerging Technologies
National Museums in Berlin
2018–2021
Communication Designer
HelloFresh Berlin/Zurich
2016-2018
Guest lecturer
AI-Enabled Ideation
Pratt Institute, New York - AI Design
2026-2027
Augmenting the Gallery
NYU Berlin - Interactive Media Arts
2020-2023
education
Media Studies (Master of Arts)
Humboldt University of Berlin
2011-2013
Communication Design
University of Applied Arts Wiesbaden
2007
Advertising & PR (Bachelor of Arts)
Anadolu University Eskisehir
2005-2009
Contact
Happy to hear from you via
hello@cerentopcu.com
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