CEREN TOPCU-Weigand
Design lead & cultural manager based in New York City. working at the intersection of design, technology and storytelling.
Selected Works
(2018-2026)
About
As a creative lead specializing in cultural institutions, I bring 15 years of experience across digital product design, content strategy, and graphic design. I lead crossfunctional teams and build the relationships that keep work aligned from project initiation to delivery.
My tools: GenAI, Adobe Creative Suite, Figma.
My craft: research, meaning-making, and worldbuilding.
Selected clients include Staatliche Museen zu Berlin, Neue Nationalgalerie, Factory International (Manchester International Festival), Gropius Bau,The Green Party of Germany, and HelloFresh.
Services
Concept Development
Content Strategy
Creative Direction
Product Discovery
Product Design
Branding
Experience
Design Lead
NEEEU Spaces Berlin
2022–2024
Director, Digital Projects
Museum for Communication Berlin,
Frankfurt, Nuremberg
2021–2022
Sr. Project Manager,
Emerging Technologies
National Museums in Berlin
2018–2021
Communication Designer
HelloFresh Berlin/Zurich
2016–2018
Guest lecturer
AI-Enabled Ideation
Pratt Institute, AI Design
2026–Present
Augmenting the Gallery
NYU Berlin - Interactive Media Arts
2020–2023
education
AI Design Certificate
Pratt Institute
May 2026
Media Studies (MA)
Humboldt University of Berlin
2011–2013
Contact
Happy to hear from you via
hello@cerentopcu.com
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